Slow Fashion

Raphael Freitas

Project description

Berlin, Germany

“Fast fashion” is a term used by retailers and designers to describe a widely implemented phenomenon and business model. It describes when companies imitate styles and trends seen on the runways at fashion week and recreate them at a much lower price and quality to sell to the mass market.

Slow Fashion is the movement of designing, creating, and buying garments for quality and longevity. It encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste.

The concept of Slow Fashion itself is a mix of three other fashion concepts: Ethical Fashion, Eco Fashion, and Lasting Fashion.

Ethical Fashion concerns human and animal rights. It is about fair treatment and respect for the people employed to create the clothing.

Eco Fashion concerns the impact of clothing production on the environment. Brands can be ecologically minded by using local materials and resources to create their product, thus reducing the environmental impact of transporting materials.

Lasting Fashion concerns the garment itself and slowing down the clothing consumption rate. Garments that embody this concept are made of high-quality materials, are built for longevity, and eschew passing trends.

Profile picture Raphael Freitasis a Brazilian Marketing Analyst, Content Creator, and Visual Storyteller. In 2016, after realising that he had traveled to so many amazing places on planet earth and had no good images to tell his stories, he decided to buy his first camera. Since then he has been studying Photography and Cinematography and taking on as many projects as he can to improve his skills and work with what now became his passion. These days, when he is not sitting in front of a computer coding and looking at numbers at his main job, he is most likely out and about shooting.